LOT Polish Airlines, is the flag carrier of Poland. Based in Warsaw and established on 29 December 1928, it is one of the world's oldest airlines still in operation. With a fleet of 73 aircraft, LOT Polish Airlines flies to 101 destinations across Europe, Asia and North America. Most of the destinations originate from its hub at Warsaw Chopin Airport. LOT is a member of the Star Alliance.
Tadeusz Lucjan Gronowski was a Polish graphic artist, architect who worked as an interior designer, painter, and a book illustrator. Among his works is the still-used logo of the LOT Polish Airlines, which dates to 1929.
At the turn of 1929 and 1930, Gronowski took part in a competition held by LOT to design a new logo for their company. His winning design found widespread use, creating a recognizable corporate visual identity.
Gronowski’s logo is based on a circle, in which he inscribed the stylized silhouette of a crane in flight. Like his other designs, LOT’s crane is characterized by a simplified form reduced to a flat surface, which renders it supremely modern -- as was the objective of the project. Gronowski focused on the simplicity and clarity of the message. The logo is uncluttered, yet memorable. The silhouette of the crane barely touches the circle with its wingtips, beak and tail, which gives the logo an effect of lightness and finesse. The logo has become embedded firmly enough in the minds of the public that recent attempts to modernize it were met with outcry from LOT's staff and passengers alike. Its elegant design, combined with its dynamic and modern form, has perfectly fulfilled its role for almost a hundred years.Postcards issued for the 50th anniversary of the Krakow airport.
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